Your job title doesn’t define your work

Something I live by in my role: departmental success means nothing unless the entire company is making progress toward its goals. That thinking changes everything about how I approach my job—from the metrics I care about to the conversations I have with the CEO and leadership team. I’ve moved beyond operating within the confines of a title or a narrowly defined scope. The lines between departments should be artificial, and what truly matters is taking ownership of the company’s success. Historically, the chief marketing officer (CMO) position was often confined to brand management, campaigns, and lead generation. Critical drivers like revenue, customer retention, and renewals were the responsibility of other departments. In my role, I am responsible for aspects of the entire customer journey, from initial awareness to purchase, adoption, expansion, and renewal. This evolution—from thinking in terms of departments to embracing company-wide accountability—is exactly where leadership need