Your Breeder Website Is Costing You Sales

A buyer finds you through a recommendation. Maybe a friend sent them your way. Maybe they saw one of your animals on social media and followed the link in your bio. They land on your website. Something goes wrong in the first thirty seconds. The page loads slow on their phone. They can't find your available animals. There's no way to get on a list without sending a DM to a social media account they may or may not use. They close the tab. You never know the sale was lost. No message. No inquiry. No record that someone was interested and walked away. You assume your program sells itself through word of mouth and reputation. And it does, until it doesn't. I've been on both sides of this. I breed crested geckos. I've spent years looking at breeder websites as a buyer, and I've spent just as long building my own. I can tell you exactly where the money walks out the door. Here are the five mistakes I see most often. No Waitlist Form (or a Buried One) The buyer is ready. They want to get on a