What Ethnographic Research Is and Why It's Underused in Prod
The gap between what users say they do and what they actually do is where product teams lose the most ground. Most teams rely on surveys, interviews, and usability tests—methods that capture what u...
Source: User-Interviews
The gap between what users say they do and what they actually do is where product teams lose the most ground. Most teams rely on surveys, interviews, and usability tests—methods that capture what users are willing to articulate, often in artificial contexts that strip away the messy reality of daily life. Ethnographic research exists specifically […]