The Gamma Hurdle Distribution | Towards Data Science

Which Outcome Matters? Here is a common scenario : An A/B test was conducted, where a random sample of units (e.g. customers) were selected for a campaign and they received Treatment A. Another sam...

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The Gamma Hurdle Distribution | Towards Data Science

Source: Towards Data Science

Which Outcome Matters? Here is a common scenario : An A/B test was conducted, where a random sample of units (e.g. customers) were selected for a campaign and they received Treatment A. Another sample was selected to receive Treatment B. “A” could be a communication or offer and “B” could be no communication or no […]