Simone Musgrave - Grit, Sales, and using Femininity in business. | Startup Grind

Aneme Dlamini of Startup Grind chats to Simone Musgrave of Musgrave Gin about perseverance, building an actual business, and bringing your femininity as a force to be reckoned with in the business world.Aneme = A, Simone = SA: Welcome!S: Thanks.A: So, I am not going to go with the traditional ‘background story’ (laughs), I am sure you’ve been asked that many times.S: I have, yeah (laughs).A: Cool. So, to jump right in, you left the food industry after 13 years. Why after 13 years, why not before or after then? You mentioned in your SG talk that you actually started Musgrave as a side hustle...S: Yeah, I was single mom with two small children and I needed that stability. So I stayed in the role. It was also a really good role in the business. I got to travel a lot, I was exposed to every brand within the business. So, the role was a great opportunity to further learn the industry. But towards the end of my time there, my kids had finished school, and I felt like I was not being challeng