I built free SaaS churn tools (and realised most benchmarks are useless)
Over the weekend I went down a rabbit hole trying to answer a simple question: What is a “good” churn rate for SaaS? I expected a clear answer. Instead, I found: “<5% monthly churn is good” “5-7...
Source: dev.to
Over the weekend I went down a rabbit hole trying to answer a simple question: What is a “good” churn rate for SaaS? I expected a clear answer. Instead, I found: “<5% monthly churn is good” “5-7% is average” “>7% is bad” But none of that really helps. Because it ignores things like: stage (early vs growth vs scale) pricing model (monthly vs annual) industry customer type (B2B vs B2C) A SaaS at $5k MRR behaves very differently to one at $1M ARR. So I built a few simple tools To make things more concrete, I built a set of free churn tools: churn rate calculator revenue lost to churn calculator SaaS LTV calculator SaaS churn benchmark tool 👉 https://saucecode.co/tools/churn They’re intentionally simple - just enough to: calculate churn quickly start collecting anonymised data The real idea isn’t the calculators The tools are just the starting point. What I actually want to build is a live dataset of SaaS churn benchmarks. Instead of static blog posts saying: “good churn is X%” We c