I built a Claude Skill to automate brand-consistent social graphics (HTML to PNG) The Backstory

Automating Brand-Consistent Social Graphics with a Claude Skill I’ve been using a custom Gemini setup to produce Instagram content for IBBE, a company I work with. While the workflow worked, it was fragile. I found myself repeating brand constraints, hex codes, and styling rules in every new session. I wanted a way to formalize this process, something reusable, brand-aware, and easily installable. So, I built a Claude Skill that handles the heavy lifting of design consistency through a structured memory system. How it Works The skill transforms Claude from a general assistant into a specialized brand designer through three main phases: The Onboarding Interview: The first time you request a design, Claude conducts a brand interview. It collects your color palette, typography preferences, design personality, and specific brand restrictions. Persistent Memory: Once the profile is generated, you save it to memory. Every future session picks up exactly where you left off, ensuring your bran