Build a Searchable Creator Database with PostgreSQL and Node.js
Every influencer marketing platform charges $300+/month. The core feature? A searchable database of creators. But here's their secret: it's just a PostgreSQL table with a good search index. The dat...

Source: DEV Community
Every influencer marketing platform charges $300+/month. The core feature? A searchable database of creators. But here's their secret: it's just a PostgreSQL table with a good search index. The data comes from public APIs. The "AI-powered discovery" is a WHERE clause with some filters. Let's build the same thing. What We're Building A creator database that: Ingests creator profiles from Instagram and TikTok Stores them in PostgreSQL with full-text search Lets you search by niche, follower range, engagement rate, location, and keywords Auto-enriches new profiles when they're looked up Exposes a simple REST API for querying This is the backend that powers tools like Modash, Heepsy, and Upfluence. You'll have a working version by the end of this article. The Stack Node.js + Express – API server PostgreSQL – storage + full-text search Prisma – database ORM SociaVault API – fetch creator profiles and posts node-cron – background enrichment jobs Database Schema // schema.prisma generator cli