AI Trades Your Money

The robots are taking over Wall Street, but this time they're not just working for the big players. Retail investors, armed with smartphones and a healthy dose of optimism, are increasingly turning to artificial intelligence to guide their investment decisions. According to recent research from eToro, the use of AI-powered investment solutions amongst retail investors jumped by 46% in 2025, with nearly one in five now utilising these tools to manage their portfolios. It's a digital gold rush, powered by algorithms that promise to level the playing field between Main Street and Wall Street. But here's the trillion-dollar question: Are these AI-generated market insights actually improving retail investor decision-making, or are they simply amplifying noise in an already chaotic marketplace? As these systems become more sophisticated and ubiquitous, the financial world faces a reckoning. The platforms serving these insights must grapple with thorny questions about transparency, accountabi