7 Data-Driven Email Marketing Best Practices for Startups | Startup Grind

Is email a core part of your marketing strategy? While some business owners still see email as a supplementary or "add-on" tactic, email should be as foundational to your marketing strategy as social media or SEO.Salesforce Marketing ReportFortunately, according to the Salesforce 2017 State of Marketing report, businesses are investing more in email marketing. B2C companies especially are favoring email marketing, with a two-year growth of 106 percent, making email marketing the second-fastest growing marketing channel in B2C, outcompeted only by video advertising.Top 5 Fastest Growing Marketing ChannelsOverall, email is still in the top five fastest growing marketing channels, representing 83 percent growth over the past 2 years. The survey collected responses from 3,500 full-time marketing professionals (and not just Salesforce customers) from the U.S., Canada, Brazil, U.K./Ireland, France, Germany, the Netherlands, Japan, and Australia/New Zealand.The survey also found that “top per